Client Context
Business Context & Telemetry
MCFA Global operates in the Architecture & Engineering sector with a specific focus on the federal market - a segment with its own vocabulary, compliance requirements, proposal formats, and procurement timelines. Federal AE work is not won by the firm with the best portfolio alone. It is won by the firm that can demonstrate relevant past performance, assemble the right subconsultant team, and produce a proposal that speaks the language of federal evaluation criteria consistently, at volume, under deadline. The firm had the expertise and the track record. What they did not have was infrastructure that understood how their business actually worked. The CRM they had been using was built for sales pipelines. The proposal library lived in a shared drive nobody trusted. Subconsultant relationships were managed in someone's head and a spreadsheet that was always slightly wrong. The gap between what the firm knew and what the system could hold kept widening.