Virtual Tours | 3‑D Walkthroughs
From swipe‑through photos to immersive, MLS‑ready twins—listings that sell 31 % faster and for thousands more.
Shoppers scroll first, step inside later: 42 % of buyers now judge virtual tours “much more important” than in‑person staging (NAR Home‑Staging 2023). Listings with Matterport‑style 3‑D walkthroughs sell up to 31 % faster and at a higher price (Matterport), while the global virtual‑tour market has ballooned to $11 billion in 2024, growing 34 % CAGR (Grand View Research). Yet 25 % of MLS entries still have inaccurate data or poor visuals, eroding value (CoreLogic audit).
Our promise: VarenyaZ captures, optimises, and streams RESO‑compliant 3‑D twins in < 24 h—so buyers fall in love online, agents win more listings, and sellers close sooner.
The 3‑D Pressure Cooker
VarenyaZ Value Playbook
The six pillars that enable high‑impact, high‑engagement 3‑D tours at scale.
Capture‑to‑Cloud in 1 Day
Matterport/LiDAR ingest → cloud twin & HDR set in 24 h
Auto‑Staging & Enhancement
LLM text + Gen‑AI décor renders multiple style variants
Adaptive Streaming
HLS & WebGL tile‑stream keeps p95 start‑play < 1.2 s on 3G
Semantic Hot‑Spots
AI tags rooms & features; voice‑over auto‑generates tour script
MLS & IDX Compliance
RESO media endpoints; Fair‑Housing language scan before publish
Lead & CRM Sync
In‑tour CTA pushes to Salesforce/HubSpot within 5 s webhooks
Modular Solution Stack
From capture to cloud to streaming analytics—customisable for your business.
Capability
360° cam, LiDAR, UAV
Core Tech
Matterport Pro3, iPhone LiDAR, Insta360, DJI
Capability
Mesh, HDR, pano stitch
Core Tech
AWS Fargate, Three.js, Cloudinary
Capability
GLB/GLTF, scene graph
Core Tech
S3 + CloudFront, Cesium ION
Capability
Adaptive HLS/WebGL
Core Tech
Cloudflare Stream, Fastly Edge, WebAssembly codec
Capability
Heat‑maps, dwell time
Core Tech
Mixpanel, Pinecone vector index
Capability
IDX rules, a11y, Fair Housing
Core Tech
OPA Rego, axe CI, MLS validator
Segment‑Specific Accelerators
Tailored features for every vertical—speed up adoption and delight your audience.
Residential Brokerage
- •one‑click embed, lead routing, CMA export
Luxury & New‑Build
- •4‑K textures, options configurator, VR headset mode
Multi‑Family & Rentals
- •unit‑swap tours, availability API, chatbot for leasing
Commercial CRE
- •BIM import, cap‑rate overlay, stacking plan layers
Hospitality & Vacation
- •amenity hot‑spots, seasonal price sync, OTA feeds
Virtual‑Tour Maturity Curve
From basic 360° photos to fully interactive XR experiences, one step at a time.
KPI Ceiling
Basic pano
Blockers
Stitch quality
Accelerator
Capture Kit
KPI Ceiling
Mesh twin
Blockers
Processing cost
Accelerator
Fargate Bulk Stitch
KPI Ceiling
Hot‑spots, tags
Blockers
Manual labor
Accelerator
AI Tagger & Script Gen
KPI Ceiling
AI match score
Blockers
Sparse analytics
Accelerator
Vector Index + Lead Scorer
KPI Ceiling
VR walkthrough
Blockers
Device reach
Accelerator
WebXR fallback
Proven Impact
Time‑on‑Listing
Click‑Thru‑to‑Lead
Days‑on‑Market
Sale‑Price vs. List
Tour Buffer p95
Signature Case Story — Sunbelt Builder
Hundreds of spec homes across five MLSs needed standout media fast.
Fix: LiDAR capture crews → AI staging → adaptive streaming twin.
- DOM – 9 days across 1,200 homes
- Lead conversion + 81 %
- Media ops cost per listing – 45 %
Partner Ecosystem
Matterport, Cloudinary, AWS, and beyond—trusted allies to create immersive experiences at scale.
Ready to Let Buyers Tour Before the Door?
Book a 30‑minute virtual‑tour consult—receive a capture kit plan, streaming audit, and 90‑day rollout roadmap—free.
VarenyaZ — bringing every property to life, pixel by pixel.
Frequently Asked Questions
Everything you need to know — or just ask us directly.
How long from shoot to live 3‑D twin?
Does virtual staging break MLS rules?
Bandwidth for rural buyers?
What cameras do you support?
How are hot‑spots generated?
Can tours embed in Zillow/Redfin?
Lead routing to CRM?
Do you create floor‑plans?
WCAG compliance for tours?
VR headset support?
MLS photo limits?
Data residency?
Can we watermark branding?
Heat‑map engagement analytics?
Who owns IP?