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AI Concierge — 24 / 7 Guest CX

Any channel, any language, any hour. Our AI concierge never sleeps, solving 78 % of guest requests without staff hand‑off and lifting ancillary revenue while guest‑satisfaction scores soar.

Industry

Hospitality & Travel Tech · Conversational AI

Service

Conversational Design · Multilingual NLP · PMS/OMS Integration · Voice & Chat Deployment

Team Setup

1 Product Strategist · 2 Conversation Designers · 3 ML Engineers · 4 Full‑Stack Devs · 2 Integration Specialists · 2 QA · 2 DevOps

Timeline

7 Months

Story

Goal

Launch a 24 / 7 virtual concierge able to:

  • Contain ≥ 70 % of inbound requests without human help.
  • Reply in < 3 seconds on web chat, WhatsApp, SMS, voice.
  • Boost ancillary‑revenue conversion by ≥ 20 % (spa, dining, upgrades).
  • Handle 15 languages with ≥ 94 % intent accuracy.

Challenge

Guest service never sleeps—nor do the complexities:

  • Round‑the‑clock demand—front‑desk afterhours calls up 38 %.
  • Omni‑channel sprawl—voice, chat, SMS, WhatsApp, Facebook, in‑app.
  • PMS & POS silos—Opera, Mews, Micros each speak different APIs.
  • Tone & luxury fit—robotic replies sink NPS.
  • Data privacy—PCI, GDPR, and guest PII vaulting.
  • Edge‑case hand‑off—seamless switch to staff when AI is unsure.

Our Approach

01

Discover

Shadowed call‑center & front‑desk at 5 flagships; found 62 % queries were repeatable (“wifi pwd?”, “extra towels”).

02

Design

Built tone decks & persona prompts; Wizard‑of‑Oz pilots over WhatsApp; 300 guest chats ↗ CSAT +14 pts.

03

Deploy

Hybrid Dialogflow CX + GPT‑4o; Node micro‑services; blue/green by hotel cluster; nightly intent‑drift checks.

The Mountain to Climb

Real‑time NLU, tone adaptation, and 15‑language coverage—at scale.

Multilingual NLU Core

15 languages; 94 % intent F1.

Instant FAQ Engine

Answers 500+ top questions; call volume −42 %.

Upsell Recommender

Spa, dining, late‑out; ancillary rev +23 %.

Work‑Order Router

Auto‑creates tickets in housekeeping & maintenance queues.

Voice IVR Bot

Handles 32 % of after‑hours calls; AHT −3 min.

Smart Hand‑Off

Confidence < 0.6 → staff chat with full context.

Guest Profile Personaliser

Pulls loyalty tier, stay history to tailor tone.

Rate‑Parity Checker

Offers OTA‑match code; direct booking +11 %.

Real‑Time Translator

Staff chat in English, guest reads native tongue.

Event Trigger API

QR code or NFC triggers customised welcome flow.

Analytics Command Center

Containment, CSAT, upsell, latency dashboards.

Compliance Vault

PCI tokenisation, GDPR purge, audit exports.

User Research Insights

78 % of hotels already use AI tools such as virtual concierges. Verloop.io

Hotels deploying chatbots see conversion lifts up to 30 % on upsells. Universe Groups

Faster response times correlate directly with higher guest satisfaction. ClicData

Technology Stack

Channels
Twilio FlexWhatsApp APIWeb ChatVoice SIP
NLU / LLM
Dialogflow CXGPT‑4o (tone & long‑tail)
Core
Node + Go micro‑servicesRedis Streams
Integrations
Opera PMSMewsMicros POSSalesforce CRM
Data
BigQuerydbtKafka CDC
Infra
GKE AutopilotCloudflare WorkersTerraformArgoCD
Security
PCI‑DSS v4AES‑256GDPR purge API

A/B Test Wins

AI chat vs human‑only
Result: –42 % call volumeSample: 180 K interactions100 %
Upsell recommender
Result: +23 % ancillary revSample: 60 K chats100 %
Real‑time translation
Result: +11 pts CSAT for LEP guestsSample: 22 K chats80 % rollout

ROI / Business Impact

Payback in 6 months
call‑center savings + upsells cover build.
Ancillary revenue +$3.2 M YoY
across 40 properties via cross‑sell automation.
Staff efficiency: front‑desk workload −28 %
fewer repetitive calls & chat escalations.

Outcome

A never‑sleeping, multilingual concierge that solves 70 % of queries instantly—raising revenue and guest happiness simultaneously.

Guest Experience

  • Average response time 2.1 s; CSAT 95 %.
  • Containment 70 %; human hand‑off with full context.

Revenue & Growth

  • Upsell take‑rate +23 %; direct booking uplift +11 %.
  • NPS on service interactions +17 pts.

Operational Efficiency

  • 24/7 coverage with no extra FTE.
  • 99.98 % bot uptime; P95 latency 2.3 s.

Brand Impact

  • Featured by HospitalityNet 2025 “Best AI Guest Experience Platform.”
  • AI adoption in hospitality projected 25.1 % CAGR—client ahead of curve.

Feature Highlights

1

Multilingual NLU

15 locales
Global Reach
2

Instant FAQ

call slack
Efficiency
3

Upsell Recommender

revenue booster
Upsells
4

Voice IVR

hands‑free help
Accessibility
5

Smart Hand‑Off

smooth human join
Escalation
6

Work‑Order Router

ops magic
Housekeeping
7

Personalised Tone

VIP respect
Luxury Fit
8

Rate‑Parity Offers

book direct
Revenue
9

Real‑Time Translator

break barriers
Inclusivity
10

Event Triggers

wow moments
Delight
11

Analytics Dash

insight live
Data Driven
12

Compliance Vault

sleep easy
Security
13

Offline Fallback

SMS if Wi‑Fi down
Reliability
14

Loyalty Lookup

tier‑based perks
Retention
15

Edge‑Cache NLU

fast everywhere
Speed

Ready for 24 / 7 guest delight?

Book a concierge sprint—we’ll integrate with your PMS, launch in two weeks, and prove CSAT & revenue wins in the first month.

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