SaaS & B2B Tech | Product‑Led Growth
Self‑serve funnels that turn user love into pipeline—scaling ARR without burning ARR.
Prospects don’t want discovery calls; 70 % of B2B buyers now prefer to evaluate software with zero sales contact (Gartner 2024). Companies that adopt product‑led growth (PLG) grow 30 % faster post‑Series A and achieve 2× net dollar retention (OpenView PLG Benchmark 2024). Meanwhile, paid‑media CAC has ballooned 48 % since 2020 and payback for sales‑led motions averages 15 months.
PLG teams see median CAC payback in seven months—provided free‑to‑paid journeys are friction‑free.
Our promise: VarenyaZ designs, instruments, and optimises PLG funnels—so users convert themselves, revenue compounds, and sales focuses on expansion, not cold calls.
The PLG Pressure Cooker
VarenyaZ PLG Playbook
The proven pillars that power a user‑first go‑to‑market, from sign‑up to expansion.
Unified Event Fabric
Snowplow/Kafka ship every click to Snowflake in < 5 s
PQL Scoring Engine
Feature usage × ICP fit ML boosts SQL hand‑off 2.3×
Onboarding Scientist
AI checklist & in‑app tours lift activation 30–70 %
Usage‑Based Billing
Meter + Stripe Billing auto‑aligns price to value
Self‑Serve Expansion
Paywall experiments & upgrade nudges drive NDR > 140 %
Growth Governance
GDPR consent vault, cookieless tracking, BI audits
Modular PLG Stack
Data, experimentation, billing—everything to run product‑led growth at scale.
Capability
Web, mobile, back‑end
Core Tech
Snowplow, RudderStack
Capability
Single source of truth
Core Tech
Snowflake, BigQuery
Capability
A/B, paywall, rollout
Core Tech
LaunchDarkly, GrowthBook
Capability
ML & rules
Core Tech
Python XGBoost, DBT
Capability
Tours, checklists
Core Tech
Pendo, Appcues
Capability
UBP, seat trials
Core Tech
Stripe Billing, SaaS meter
Capability
SQL → HubSpot/SFDC
Core Tech
Hightouch, Census
Capability
Vault, cookieless
Core Tech
OneTrust, OPA Rego
Segment‑Specific Accelerators
Purpose‑built for your product vertical—launch faster and grow stickier.
Dev Tools & APIs
- •instant key issuance, usage graph, docs‑to‑prod funnel
Collaboration SaaS
- •viral invite loop, workspace templates, upgrade nudges
FinTech & Ops
- •per‑transaction billing, audit trails, SOC 2 evidence feeds
AI Platforms
- •usage credits, overage alerts, model version paywalls
Vertical SaaS
- •industry templates, compliance banners, multi‑org hierarchies
Accelerators cut time‑to‑launch 35–50 %.
PLG Maturity Curve
From initial acquisition to unstoppable expansion—each stage, one funnel.
KPI Ceiling
Sign‑ups
Blockers
Event gaps
VarenyaZ Accelerator
Event Fabric
KPI Ceiling
Aha %
Blockers
UX friction
VarenyaZ Accelerator
Onboarding Scientist
KPI Ceiling
WAU/MAU
Blockers
Feature creep
VarenyaZ Accelerator
Journeys & Nudges
KPI Ceiling
PQL → Pay
Blockers
Billing tech debt
VarenyaZ Accelerator
Metering & Paywalls
KPI Ceiling
NDR > 140 %
Blockers
Data latency
VarenyaZ Accelerator
PQL ML + CRM Sync
Proven Impact
(Median across four 2024 B2B SaaS clients.)
Activation Rate
Free→Paid Conv.
Sales‑Accepted PQLs
CAC Payback
Net Dollar Retention
Signature Case Story — API SaaS Scale‑Up
Sign‑ups stalled, free‑to‑paid 3 %.
Fix: Event fabric → PQL ML → AI tours → usage‑based billing.
- Conv. 3 % → 11.4 %
- ARR + 38 % YoY
- Sales cycle –37 %
- CAC payback 5.8 mo
Partner Ecosystem
Snowplow, Snowflake, LaunchDarkly, Stripe, and more—your PLG toolkit fully integrated.
Ready to Let Your Product Sell Itself?
Book a 30‑minute PLG consult—walk away with a funnel health check, ROI model, and 90‑day optimisation roadmap—free.
VarenyaZ — where product becomes your best salesperson.
Frequently Asked Questions
Everything you need to know — or just ask us directly.
How fast can we launch a PLG MVP?
Free‑trial vs. freemium?
PQL ML black‑box risk?
Usage‑based billing complexity?
Cookieless tracking?
GDPR & CCPA compliance?
Will PLG cannibalise sales?
Event volume scaling?
Churn prediction?
CRM sync latency?
Multi‑product funnels?
Mobile SDK support?
A/B infra cost?
Data residency?
Who owns IP?