Fashion Marketplace
Transforming casual scrolling into confident buying—discover how our data‑driven redesign tripled conversion and lifted revenue across a global multi‑brand marketplace.
Industry
Fashion & Retail Technology
Service
Product Strategy + AI‑Powered UX/UI + Full‑Stack Development
Team Setup
1 Product Strategist · 2 UX/UI Designers · 1 Data Scientist · 1 QA Specialist · 5 Developers
Timeline
9 Months
Story
Goal
Redefine fashion e‑commerce for the swipe generation with a hyper‑personal, mobile‑first marketplace that:
- Anticipate each shopper’s taste as precisely as a trusted stylist.
- Compress discovery‑to‑checkout into seconds while amplifying brand storytelling.
- Convert first‑time browsers into loyal advocates through game‑grade engagement loops.
- Deliver measurable lifts in conversion, AOV, and lifetime value—without escalating paid‑media spend.
Challange
Despite healthy traffic, the legacy marketplace leaked revenue at every stage. We tackled:
- Irrelevant discovery with generic grids and flat search logic.
- Fit anxiety fueling high return rates and eroding confidence.
- Seven‑step checkout dragging down conversion.
- Manual seller workflows causing 48–72h bottlenecks.
- Monolithic tech debt blocking A/B testing and mobile performance.
- Global complexity across currency, tax, and language requirements.
These compounded frictions set the stage for our 3× win in conversion and revenue growth.
Our Approach
Discover
80 hrs of ethnographic interviews, heat‑map analysis, and funnel forensics to isolate the moments of highest drop‑off and latent desire.
Design
Rapid prototyping around cognitive fluency, loss aversion, and social proof—every pixel pressure‑tested in moderated sessions.
Deploy
Headless, CI/CD pipeline shipping 14 releases a week; only changes that cleared statistically valid A/B gates reached production.
Challange
The Mountain to Climb
Despite strong traffic, the legacy marketplace leaked revenue at every stage. We faced a knot of human and technical obstacles that required surgical precision.
Irrelevant Discovery
Generic product grids and flat search logic held conversion to 1.4%, trailing the industry average.
Fit Anxiety
Lack of sizing clarity led to a 26% return rate and decimated user confidence.
Checkout Drag
Seven-step form fatigue bled ~7% of users at each stage — interest died mid-funnel.
Seller Bottlenecks
48–72 hour delays on catalogue changes suffocated velocity in a trend-sensitive space.
Monolithic Tech Debt
A rigid stack blocked A/B testing, strained mobile UX, and inflated infrastructure costs.
Global Complexity
Scaling across tax, language, and currency required a headless, flexible foundation.
Additional Hurdles
Data silos blocked a 360° understanding of shopper behavior.
Brand partners distrusted on-site marketing tools due to poor transparency.
Rising fraud and chargebacks eroded profit and brand trust.
These compounded frictions formed the backdrop against which our strategy—and our 3× win—took shape.
Key Modules Engineered
Designed to improve flow, confidence, and retention throughout the patient journey. Additional details will provide deeper insights into each module’s unique benefits and features.
Online Booking
Let patients book anytime, anywhere—without calls.
Automated Reminders
Send texts/emails to reduce cancellations.
Calendar Management
Drag-and-drop scheduling for providers.
EHR Integration
Real-time sync with health record systems.
Mobile App
Full experience on iOS and Android.
Secure Messaging
HIPAA-compliant comms between patients and staff.
Analytics
Dashboards for performance and behavior insights.
Staff Scheduling
Plan shifts and roles with drag-and-drop ease.
Multi-location
Schedule across multiple clinics seamlessly.
Patient Portal
Reschedule, view history, and update preferences.
User Research Insights
“I never know if it will fit—returns are such a hassle.”
Inspiration‑driven visitors who engaged with editorial content converted 2.3× higher.
- • 43% of mobile users bounced when product pages loaded in >3s.
- • Sellers wanted one pane‑of‑glass to manage pricing in multiple regions.
Technology Stack
A/B - Test Wins
ROI / Business Impact
Outcome
Nine months later, the marketplace operates as a revenue‑compounding flywheel.
Revenue & Growth
- 3× conversion — 1.4% → 4.2%, unlocking $138M in incremental annual GMV.
- +18% AOV via adaptive cross‑sells; +34% CLTV forecast.
- Break‑even reached 5 weeks ahead of plan; ROI curve steepens with each release.
Customer Experience
- Return rate −26%; shoppers cite “fit confidence” as the #1 improvement.
- CSAT 92% and NPS +24, highest in brand history.
- 4.8 / 5 average product rating following trust‑signal overhaul.
Operational Efficiency
- Catalogue update cycle slashed from 48h to 3h.
- 14 production releases/week with zero customer‑visible downtime.
- Fraud losses −19% through AI Trust & Safety.
Technical Performance
- Mobile FCP 1.4s, all Core Web Vitals in the green.
- 99.98% uptime, 200ms average API latency under 3M MAU.
Market & Brand Impact
- Localised to 12 languages & 25 currencies; international sales now 37% of GMV.
- 1,200 new brands onboarded in six months.
- Featured by Vogue Business as a 2025 “Best Digital Shopping Experience.”
Future Highlights
Dynamic Personalisation
Visual Search
Fit Finder
Lightning Checkout
Seller Command Center
Loyalty & Gamification
Analytics Hub
Headless Architecture
Omni‑Channel Returns
AR Try‑On
Carbon‑Smart Shipping
Influencer Storefronts
Trust & Safety Engine
Subscription Wardrobe Boxes
GPT‑4 Live Chat Concierge
Ready to engineer your own retail win?
Book a strategy call and we’ll map the exact levers to lift conversion, boost AOV, and slash returns—without inflating customer‑acquisition costs.